Aluram

"CLEAN BEAUTY  -  CLEAR CONSCIENCE"

Worry-Free Haircare

Gluten, sulfate, paraben, and cruelty-free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.

Pure & Clean

Free from formulas that harm our hair and the environment. Modern, clean & plant-driven approach to hair.  

Marula Oil

Rich with Oleic and Omega Fatty Acids, Marula promotes moisture and hydration while also providing a protective layer of nutrients and antioxidants.