Aluram

"CLEAN BEAUTY  -  CLEAR CONSCIENCE"

Worry-Free Haircare

Gluten, sulfate, paraben, and cruelty-free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.

Pure & Clean

Free from formulas that harm our hair and the environment. Modern, clean & plant-driven approach to hair.  

Marula Oil

Rich with Oleic and Omega Fatty Acids, Marula promotes moisture and hydration while also providing a protective layer of nutrients and antioxidants.

We have trusted formulas and keep our ingredients lists fully transparent. Staying true to clean beauty we are dedicated to keeping you in the know. Each and every formula is formulated with the purest ingredients.

WHY ALURAM???